WHO WE ARE
Shift exists because doing everything yourself is a fast track to burnout, bad decisions, and stalled growth.
We work with founders who want to get out of constant reaction mode and into execution. The ones who want dependable support, clear systems, and people they can actually trust to get things done without creating more mess.
We’re a Virtual Assistant agency built to make offshore hiring feel structured, secure, and worth it. Not stressful. Not expensive for the wrong reasons. And definitely not guesswork.
SHARED BACKGROUND
Our shared background comes from working in the aviation industry, where precision, professionalism, and working with people from different cultures and time zones were part of everyday life.
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That experience shaped how we communicate, how we take responsibility, and how we operate with grace under pressure. It taught us to stay calm, think clearly, and be resourceful in fast moving, high pressure environments. It also set the standard for how we expect work to be done.
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When we later transitioned into remote work, those same principles carried over into supporting global businesses across marketing, operations, and sales.
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Froms FA's to VA's to Business Partners!
THE PEOPLE BEHIND SHIFT
Carson
Founder
Business Development and Client Acquisition
Carson leads business development and client acquisition at Shift. She works directly with founders, builds partnerships, and guides clients from the first conversation through onboarding. Her focus is on understanding how each business actually operates, setting clear expectations early, and making sure every engagement is structured to work long term.
Cherry
Co-Founder
Marketing, Growth, and Client Delivery
Cherry leads marketing and growth at Shift. She focuses on outreach, email marketing, and brand positioning, making sure the right message reaches the right businesses. She also oversees client delivery, ensuring every VA placement is structured, supported, and aligned with each client’s needs from day one.
WHAT WE BELIEVE
We believe great work should not be locked behind bloated salaries, unnecessary overhead, or bad hiring decisions.
We believe talent deserves fair compensation, real respect, and clear expectations.
We believe offshore hiring should feel structured, secure, and worry free. Not like a gamble. Not like guesswork.
Our approach is simple.
Match the right people to the right businesses.
Support both sides properly.
Build partnerships that actually last.
No chaos. No shiny object chasing. Just execution.